NYC · Principal-led · Since 2020

Senior AI operators for ambitious companies

Knowing AI matters is easy.Knowing where to start isn't.

Superculture is a collective of senior AI operators. We set the strategy, coach your leaders, and build the systems that ship. The person you meet is the person who does the work.

Principal-led No junior handoff Scoped after diagnosis

Superculture has supported leaders from

Andreessen Horowitz Astranis Batch Bessemer Venture Partners Butter Callstats ConvertKit FirstMark Capital First Round Capital Flavrs Footwork Forthaves Hampton Hovercast IV.AI Justworks Levels OnDeck Origin Protocol Reboot Shippo Tailwind Thrive Capital True Ventures Union Square Ventures Y Combinator Andreessen Horowitz Astranis Batch Bessemer Venture Partners Butter Callstats ConvertKit FirstMark Capital First Round Capital Flavrs Footwork Forthaves Hampton Hovercast IV.AI Justworks Levels OnDeck Origin Protocol Reboot Shippo Tailwind Thrive Capital True Ventures Union Square Ventures Y Combinator

120+ founders and executives. 3,000+ hours of engagements since 2020.

Three ways we partner

Strategy

For leaders making AI bets under uncertainty. Senior counsel on your strategy, roadmap, and top three bets — judgment, not a report.

Talk through a strategy engagement

Coach

For founders and executives carrying the decisions. Leadership coaching from a principal who has built and coached — the steadiness to lead through AI, not just theory about it.

Talk through a coaching engagement

Build

For leaders with a system in mind and no one senior to build it. Custom agents, pipelines, and tools shipped in weeks, with human review gates on anything that touches production. You own the code and the capability when we leave.

Scope a build

How we work

Diagnose

We start with your problem, your context, and your constraints. Not our deck.

Align

We define the focus and a 90-day outcome you can hold us to.

Deliver

We execute together and leave the capability behind.

Pricing on inquiry

Scoped

Every engagement is scoped to your goals, team, and timeline.

Principals

Senior, all the way through.

Every Superculture engagement is led by a senior operator with their own practice: people who have founded venture-backed companies, run teams, shipped AI systems, and coached inside companies you know.

Tarikh Korula

Founder & Principal

Tarikh Korula is a 3x venture-backed founder, AI practitioner, and executive coach. He started an AI company in 2013 (Wired covered it, the market took a decade to show up), grew Katch to 1.2M active users in twelve months, and co-founded the TechCrunch Disrupt Hackathons, where GroupMe launched from his first NYC event.

Today he works in the agent layer: Ed Bot, the AI version of Stanford GSB coach Ed Batista. Kubrick, an always-on AI chief of staff, open-sourced and built in public. Agentic deployments inside an award-winning consumer brand. Venture scouting at ADIN, the AI-native fund, where agents run first-pass diligence. He also coaches the humans running the machines: 120+ founders and executives, 3,000+ hours, four client exits in the last 18 months.

Product and AI strategy

Principals who can turn ambiguity into a focused roadmap.

Engineering and systems

Builders who ship agents, tools, and workflow automation.

Training and change

Operators who help teams adopt new ways of working.

Executive judgment

Senior counsel for decisions under AI uncertainty.

You bring the problem.
We bring the principal.

We work with leaders who are done reading about AI and ready to put it to work.

Start a conversation Not ready to talk? Read The Brief, our letter on AI for operators. →